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Meet Allison Lantieri,
Your Executive Marketing Consultant
"Allison's vision for the project we collaborated on was refreshing----she's clearly a strategist with a bias toward action and an uncompromising drive for results."
-- Tracey Owens, Co-Founder & President, o2kl
"I'd describe myself as a builder. Teams, strategies, stories, platforms... you name it. My design-thinking and creative background allows me to see solutions where others may feel stuck.
I also thrive most during crucible moments: when there is an immediate challenge that needs to be solved, a strategy built, a team assembled, a plan deployed, and the pressure is ON."
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--Allison Lantieri
Allison is the Founder of North Woods Consulting
Whether you partner with her as your executive marketing consultant or your Fractional CMO, Allison Lantieri provides the leadership, the vision and the expertise you need to achieve your next level of business growth.
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Allison is renowned for her results-oriented approach, characterized by a bias toward action and an impressive return on investment. She has been routinely characterized as a "marketer with a sales edge."
Allison has led B2B marketing, branding and communications for more than two decades, most recently as a senior executive at OneDigital, one of the fastest growing employee benefits, insurance and financial services advisors in the US. In fact, her leadership supported a ten-year organizational increase in revenue for OneDigital from $60M to $1B.
Notable during her tenure with OneDigital:
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leadership of brand adoption for more than 200 acquisitions,
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launch of the Customer Experience initiative,
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development of the Field Marketing organization,
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launch of the Challenger Commercial Strategy,
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development of the Bold Talk Series,
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development of organizational Rallying Cries,
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rebrand of Digital Insurance and Digital Benefit Advisors to OneDigital (for which she ultimately received the company's highest honor, the President's Award.)
Prior to OneDigital, Allison led marketing for The Pioneer Network, the Institute for Caregiver Education and Apple Health Care. She spent her early career in marketing and communications roles for several regional theaters and a private school.
Allison and her family reside on a hobby farm on Maine's Midcoast. She is a CrossFit Masters Athlete and a steward of bourbon, whiskey and rye.
Marketing Leader
Allison has successfully built and led marketing teams for multiple high-growth B2B2C organizations in employee benefits, financial services, human resources, healthcare, insurance and education.
Strategy Builder
With a sharp focus on aligning marketing strategies to growth objectives, Allison has built research and insights solutions, field marketing and in-house agency teams, new brands and rebrands, sales enablement initiatives, customer experience programs and storytelling methodologies.
Change Management Expert
Significant growth goals are less likely to succeed without intentional change management strategies to support them. Allison's expertise in guiding executives and their teams through change has contributed to profitable growth in every organization she has supported.
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5 Things to Know about Allison
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She's a modern marketer with a sales edge.
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Allison has had the benefit of being mentored by incredible CEOs, COOs and CGOs with uncompromising demands for winning and results. It has literally defined the way she approaches sales & marketing alignment.
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Mentoring the next generation of marketers fills her bucket.
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Allison coaches marketers who may be early in their careers and don't have access to a strategic leader. "Allison has been an exceptional mentor to me as I've advanced as a marketer and business leader. She's not only a strategic thinker at the forefront of growth marketing and branding, she's also an insightful, confident, caring leader. Allison is the first person I reach out to when I need advice." --Stacey Kennedy, Sr. Director, Healthcare Vertical, Focal Point, LLC.
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She loves storytelling and the stage.
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In addition to her communications degree, Allison also holds a B.A. in theater and spent many seasons in summer stock and at regional theaters. One of her differentiators is how she uses the power of storytelling to inspire hearts and minds as a strategy to drive growth.
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Pride of place is a compelling force in the name of her business.
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North Woods Consulting refers to both the historic North Maine Woods of her home state and her family farm, carved out of a gorgeous parcel of pines on Maine's Midcoast. A portion of NWC's earnings will be dedicated to preservation of the Maine North Woods through the Natural Resources Council of Maine.
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Yes, she's a hobby farmer. No, her hens can't generally be found on the kitchen island.
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There are three horses, two mini donkeys, two barn cats, two dogs, 13 chickens and three ducks on the Painted Pony Farm. The farm gives Allison immeasurable joy (and her husband plenty of maintenance items on the honey-do list.)
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